Maui County hotel occupancy at 60% for October 2021, lower than October 2019

Maui County’s hotel occupancy was 60.3% in October 2021, 16.1 percentage points less than in October 2019 before the pandemic, according to the latest Hawaii Hotel Performance Report published by the Hawaii Tourism Authority.

Maui County’s hotels had the highest RevPAR in Hawaii at $ 289, up 12.2% from 2019. Average daily rate (ADR) was $ 480, a steep 42.1% increase from 2019. The higher average daily rate helps offset the loss of occupancy.

Maui’s luxury resort region of Wailea had a RevPAR of USD 339 (-23.4% vs. 2019), with an ADR of USD 621 (+ 24.2% vs. 2019) and an occupancy rate of 54.5% (-33, 9 percentage points vs. 2019).

The Lahaina / Kaanapali / Kapalua region had a RevPAR of USD 261 (+ 22.1% vs. 2019), an ADR of USD 422 (+ 45.8% vs. 2019) and an occupancy rate of 62% (-12 percentage points vs. . 2019).

Hotels in Hawaii reported higher ADR in October 2021 compared to 2019, but the RevPAR was lower due to lower occupancy. But compared to 2020, when much of the state’s economy was shut down due to the pandemic, the hotel industry has recovered significantly.

The nationwide RevPAR was $ 169 as of October 2021, with an ADR of $ 308 and an occupancy rate of 54.9 percent. Compared to October 2019, the RevPAR was 16.8% lower despite a 20.4% increase in ADR due to a lower occupancy of 24.5 percentage points.

“Demand for recreational travel fueled room rate growth for the Hawaii hotel sector across the country in October,” said John De Fries, president and CEO of the Hawaii Tourism Authority. “While we still have a way to go when we reopen, the strong demand and high average daily rates are promising signs of a recovery that will continue to support the hospitality Kamaʻāina families.”

The report’s results were based on data compiled by STR, Inc., the largest and most comprehensive survey of hotel real estate in the Hawaiian Islands. For October, the survey included 144 properties with 46,385 rooms, or 85.8% of all properties and 86.3% of operated 20 or more room properties in the Hawaiian Islands, including full-service, limited-service and condominiums. Vacation rentals and timeshare properties were not included in this survey.

National hotel room revenue in Hawaii was $ 283 million in October 2021, down 16.2% from 2019. The room demand was 920,200 overnight stays (-30.4% vs. 2019) and the room supply was just under 1.7 million overnight stays (+ 0.7% vs. 2019).

To read the full publication, Click here.