Oahu Destination Management Action Plan – Winter 2022 Progress Report
June 12, 2022 at 4:15 p.m. HST
* Updated June 12, 8:10 am
The Hawaiʻi Tourism Authority has issued its second update on progress in meeting the O’ahu Goal Management Action Planwhich aims to rebuild, redefine and refocus tourism over a three-year period.
The plan was approved by HTA’s board of directors in July 2021 and was released to the public and published on HTA’s website on August 31, 2021.
This update focuses on the O’ahu actions identified for the implementation of Phase 1 (September 2021 – Sept 2022). There are 37 sub-measures in phase 1, of which 31 (84%) are in progress as of March 31, 2022. In addition, four sub-measures of phase 2 have been started and one has been completed.
Highlights of O’ahu’s ongoing DMAP sub-actions
- HTA, OVB and the City and County of Honolulu supported the passage of Bill 41, which will help eliminate illegal vacation rentals. The city council approved the bill on April 13, and the law will go into effect on October 23. (A.1)
- HTA is developing a program called Community Tourism Collaborative that aims to build capacity for government. (C.3)
- Effective May 12, the DLNR’s Division of State Parks unveiled its out-of-state visitor reservation system at Lē’ahi, Diamond Head State Monument. (E.1)
- HTA will issue a call for proposals for its Hawaiian Recreational Cultural Initiative to support the provision of a “Hawaiian sense of place” including local entertainment in resort areas across the state. (H.4)
- HTUSA is targeting educational messages to visitors nationwide upon arrival via the WAZE drive app. OVB has provided messages to influence visitor behavior such as B. Respectful driving and parking in designated legal areas. (I.1)
“Mahalo to the City and County of Honolulu Office of Economic Revitalization and the O’ahu Office of Visitors for their support and partnership in advancing DMAP actions on O’ahu. HTA also recognizes the other state and local government agencies, non-profit organizations and visitor industry who have been instrumental in advancing the DMAP effort.”