The Hawai’i Tourism Authority issues RFPs for visitor education and marketing for the Japanese market

September 26, 2022 at 2:55 p.m. HST
* Updated Sep 26, 2:57 p.m

Japanese tourists on Big Island. File photo: Japan Airlines

The Hawai’i Tourism Authority has issued a call for proposals for strategic visitor education and marketing and management services for destination brands for the Japanese market.

As part of this procurement process, the agency selects a qualified contractor to provide visitor training and brand management services in Japan.

The contractor’s work will support a new, regenerative tourism model for Hawaii led by the Mission to Mālama Ku’u Home (Care for Our Beloved Home), the agency Strategic Plan 2020-2025 and the community-driven Action plans for goal management.


Work performance is measured against key performance indicators in accordance with the Tourism Authority’s strategic plan, including increased average daily visitor spend and increased total visitor spend.

All interested applicants are required to register and attend the Tourism Authority’s pre-application conference via Zoom to be briefed on the procurement process and to ask questions. The pre-application conference will be held on September 30 at 3:00 p.m. HST. To register, please visit

Interested applicants must also notify their intent to submit proposals by October 3 at 4:30 p.m. HST. Proposals must be submitted to HTA by October 28, 2022 at 2:00 p.m. HST.


The new contract begins on January 1, 2023 and replaces the current contract, which is scheduled to end on December 31, 2022.

RFP 23-01 and associated appendices can be downloaded from the Hawai’i State eProcurement System (HIePRO) at hiepro.ehawaii.govor from the RFP page of the HTA website at

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