Only spas are not enough. No longer. Not even the usual meditation courses and Ayurvedic massages. The pandemic has struck fear into the heart of all travelers about the virus. Since the hospitality industry is one of the most adaptable, many luxury hotels have had a brainwave – why not combine medicine with a $2,000-a-day suite? Five-star hotels in the US and Europe have partnered with state-of-the-art wellness clinics to teach guests how to drift off with an aromatherapy patch for sleep inhalation; A month ago, on Global Wellness Day, June 11, US chain Auberge Resorts launched Better Sleep, a “science-backed” sleep program to kickstart the trend. No wonder, as the global wellness tourism market is expected to reach $1.02 trillion by 2030, according to a new report from Grand View Research, a US-based research agency.
Relax with soothing mists created by on-site bioscientists. The Four Seasons Hotel in Westlake Village, LA is where millionaires go with an itch for 24/7 therapy. Or to rehab. Or enjoy personalized professional healthcare with room service. The Four Seasons Resort Maui in Wailea, Hawaii has a Next Health center where hypochondriacs have a range of infusions to choose from, as well as ozone therapy, exosomes and stem cell treatments. The 45-minute ozone treatment there is said to boost the body’s immune system and energy levels by oxygenating blood.
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Guests can opt for stem cell therapy, which costs $12,000 per session and uses cord blood cells. The hotel will soon have biomarker testing facilities that scan thousands of genes, proteins and other indicators of the body’s health and even detect or predict disease. There are hotels where experts will curate the holiday in advance by deciding which restaurant is best to eat at and at what time.
In the new Medi-Spa Lanserhof on Sylt, the boss is a qualified cardiologist. Among the wellness-seeking, well-heeled guests looking for expensive medicines are long-Covid patients. The resort’s top health program is the Mayr Cure, which teaches you how to chew properly – good digestion is the key to longevity. The company has ordered MRI machines and CT scanners. At night, the sensors in the bedroom lighting automatically adjust the brightness to promote the guests’ biorhythms. Do you want luxurious blood tests? Get a reservation at Palazzo Fiuggi at Ranch Malibu near Rome.
It employs eight doctors on call on site ready to perform your medical diagnostics. After Covid struck, many medi-spas are even reserving rooms six months in advance. The Peninsula New York, which has launched its Life Lived Best initiative at all of its 10 luxury properties around the world, also offers plant-based cooking classes. Call room service to get a taste of your own medicine.
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