Bad Ass Coffee of Hawaii signs deals in Colorado

Badass coffee from Hawaii, A leading coffee franchise known for its premium sourcing, roasting and quality 100% Hawaiian coffees and international blends, announces three new signed agreements that will bring four stores to Colorado in 2023. With rapid expansion underway, the brand has aggressive expansion plans in place opening 150 new locations over the next five years, with territories available nationwide.

Bad Ass Coffee of Hawaii Colorado signs agreements

  • Colorado Springs: Existing franchisee Lee Wilwerding will bring two new locations to the greater Colorado Springs area. Wilwerding is a longtime vet in the area who has always had a strong passion for coffee. After discovering Bad Ass Coffee of Hawaii, he knew they had found the perfect partner and opened his first franchisee location in Falcon, CO on New Year’s Eve 2021. With a development deal under his LLC, Paniola Coffee Company, he is excited to open two new stores at Colorado Springs at 4810 Old Farm Drive and the Shoppes at Woodmen Heights by Q1 2023.
  • Denver: Franchisee Alice Choi opens Bad Ass Coffee of Hawaii’s newest location in Denver. She and her family have a rich history of owning and managing restaurants in the Denver area. When she spotted the Bad Ass Coffee of Hawaii franchise opportunity, she jumped at the opportunity to start a business that was fun and fast-paced. Choi is currently in site selection with intentions to open in 2023.
  • Pagosa Sources: Behind this single unit agreement is US Army veteran Rakesh Patel. He currently owns a successful motel in Pagosa Springs. Its first Bad Ass Coffee of Hawaii store will open in Pagosa Springs at 362 Pagosa St. by Q1 2023. Patel is optimistic about the potential for growth and hopes to open more locations in other mountain regions in the coming years.

“These new store announcements are an exciting part of our young history since acquiring company assets in 2019 and moving corporate headquarters to Colorado in 2020,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “We are just beginning to break into the Colorado market and believe the state has tremendous potential for store volume. Colorado has a high per capita tourism visit to Hawaii and caters to both the connection to Colorado’s donkey heritage — an important part of Colorado’s mining history — and the “inner badass” spirit of outdoor Colorado residents and visitors. “

Leadership sees tremendous growth potential in the Denver, Colorado Springs and Fort Collins metropolitan areas, as well as in ski areas/destinations such as Steamboat, Vail/Beaver Creek, Breckenridge, Durango, Telluride, Aspen and Summit Counties.

Year-to-date development includes five store openings, 14 locations under construction and an additional 79 units sold. The company also saw its average unit volume increase by 66% year over year, up 76% from 2019, driven by system-wide investments and improvements.

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with a dream of sharing premium American-grown Hawaiian coffee with customers everywhere. In addition to premium coffee from the famous Kona region of the Big Island, Bad Ass Coffee also sources from Kauai and Maui. In addition to premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves a full menu from popular blends, signature lattes, cold brews, teas, innovative Hawaiian-inspired dining and branded merchandise.

Bad Ass Coffee of Hawaii is looking to partner with qualified and committed individuals seeking single and multi-unit opportunities. The brand offers an affordable, highly scalable opportunity with strong profit potential. Franchisees can expect a total investment of between $385,500 and $778,000. As VetFran members of the International Franchise Association, seasoned franchisees who join receive a $10,000 rebate on the initial franchise fee.

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